The Alba Project
A gesture of remembrance. A commitment to presence.
At The Clubhouse Collection, every journey begins with a sense of memory, of places, of people, of moments suspended in time. Our drives are not about speed, but about stillness in motion: the art of noticing, the power of remembering.
Through The Alba Project, we dedicate a portion of our earnings to support those facing the silent fading of memory, individuals and families living with Alzheimer’s and dementia. Their daily courage reminds us that memory is not only what we hold, but also what we share.
We believe that true luxury is not measured by possessions, but by presence, the ability to be fully here, now, for ourselves and for others. With every journey curated through The Clubhouse, we hope to make that presence possible for someone else, to bring a moment of light, comfort, or care where it is most needed.
In partnership with private institutions devoted to cognitive health and dignified care, we aim to help sustain lives that deserve to be remembered, not through publicity, but through quiet constancy.
Every guest who chooses to travel with us becomes part of this gesture. Because memory, like the road, is something we all travel together.
(Further details available upon request.)
Every journey can light the way for another.
The Alba Editions
Wearable Art & Memory Preserved
Every journey leaves an imprint, a trace of light, a moment that asks to be remembered.
From this belief, The Alba Editions were born, a series of creations that make remembrance tangible.
Each edition carries the essence of The Alba Project, transforming memory into form through two expressions.
Wearable Art, a limited line of screen-printed pieces created exclusively for our guests and benefactors, and Memory Preserved, a collection of fine art prints that capture the spirit of stillness in motion.
Both serve the same purpose, to preserve the beauty of being present, and to extend that presence toward those facing the silent fading of memory. Every edition supports The Alba Project’s mission to aid individuals and families living with Alzheimer’s and dementia, reminding us that true luxury lies in awareness, empathy, and continuity.
These works are not produced, they are entrusted. Each piece, whether worn or displayed, carries a story of motion, memory, and light shared forward.
Edition I
Echoing the golden age of travel and motoring, this edition revisits the bold geometry and optimism of early racing and touring posters. Each artwork captures a world where design met discovery, where roads curved like brushstrokes and engines sang in harmony with open skies.
Reimagined through a modern lens, these pieces celebrate the elegance of motion itself, timeless silhouettes, refined typography, and colors drawn from the landscapes that inspire our journeys. Created to honor the artistry that once invited the world to move, and the custodians who still do.
Edition II
Coming Soon…
A Note of Gratitude
To everyone who has chosen to travel with us, wear our art, or bring one of our memories into their home… Thank you.
Your trust, your presence, and your generosity allow The Alba Project to exist not as an idea, but as a living act of remembrance.
With every journey shared and every gesture made, you help light a path for those whose memories have begun to fade.
In this quiet way, together, we preserve what truly matters, connection, compassion, and the courage to remember.
