The Alba Project

A gesture of remembrance. A commitment to presence.

At The Clubhouse Collection, every journey begins with a sense of memory, of places, of people, of moments suspended in time. Our drives are not about speed, but about stillness in motion: the art of noticing, the power of remembering.

Through The Alba Project, we dedicate a portion of our earnings to support those facing the silent fading of memory,  individuals and families living with Alzheimer’s and dementia. Their daily courage reminds us that memory is not only what we hold, but also what we share.

We believe that true luxury is not measured by possessions, but by presence, the ability to be fully here, now, for ourselves and for others. With every journey curated through The Clubhouse, we hope to make that presence possible for someone else, to bring a moment of light, comfort, or care where it is most needed.

In partnership with private institutions devoted to cognitive health and dignified care, we aim to help sustain lives that deserve to be remembered, not through publicity, but through quiet constancy.

Every guest who chooses to travel with us becomes part of this gesture. Because memory, like the road, is something we all travel together.

(Further details available upon request.)